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with Writing and Publishing
In today’s ad-cluttered world, the key to
differentiating yourself and your business from the competition
is with how-to writing. People have been selling themselves with
writing for centuries. Consider the resume or curriculum vitae (cv).
This is a specific form of writing that is designed to attract employers
and help applicants land jobs.
The key to this system is to create how-to
information that features the highlights, key benefits and core
theme(s) of your business. For consultants, this may entail writing
a brief how-to about the key methodology you employ and how your
services can benefit the reader. For a retailer, you might write
about the ten key themes or top benefits your products offer—all
designed to attract customers to your store and increase your sales.
When you purchase space advertising,
you pay big money for that ad (unless the publication is highly
targeted and focused—not mass media). There’s no guarantee
that the reader will even notice your ad. Think about how much time
you spend with your favorite magazines and how much of that time
you spend focusing on the advertisements. Very little probably.
So when you purchase space advertisements,
assess the probability that your message gets through to the reader
and motivates them to take action.
With how-to writing, you become editorial
copy. The strategy is to create a special report, booklet, book,
newsletter, publication or other information product that demonstrates
your expertise. This written material should highlight your expertise
in your field and describe your field or a specific niche area within
your field.
By putting your writing into the hands
of people who are interested in your material—your target and
current customers—you are doing them a favor by giving them
an item of value. They will thank you for this gesture. By making
your writing available to people who want it (and your products
and services) you are leading people to your business.
When you market your material to journalists,
book reviewers, experts in your field, and Radio and TV producers,
as a published author you can position yourself as an expert in
your field. These people want to write about you or interview you
on their radio and TV shows. They want to review your writing. You
become editorial copy rather than one more advertisement among millions.
And, what’s more this powerful publicity and selling technique
costs you almost NOTHING to implement!!!
Why not get started today and promote
yourself and build your business.
Click the icons below to obtain the best-selling
book Promote Yourself & Your Business with Writing and
Publishing
 
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