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Now > Sell More Books and Other Information
Products
Sell Your Books, Products and Services at Events. Visit your
public library and offer to host an event: seminar, workshop, reading,
etc. Of course you will offer your books for sale. You can get additional
publicity in the local press because most media outlets promote
events sponsored by community service organizations. Study the “Events
Calendar” in the local newspaper and on the community’s
Web site.
Host a workshop or autograph party at
your local bookstore, civic center, and church or synagogue and
trade association meetings. Experiment.
To learn how to plan and host more
profitable events and presentations, learn more about my book,
Book Promotion Made Easy—Event Planning, Presentation
Skills & Product Marketing, click on icons below.
 
When you follow these steps, obtaining media coverage
should be within reach.
Arrange for Book Reviews to Sell More Books and
Other Information Products. Before we leave the topic of publicity,
I want to stress the importance of landing book reviews. Many journalists
live to review books. With how-to, many publications review these
books while others don’t, so you’ll have to scope out
each publication. Further, it can be very worthwhile to develop
your own list of journalists who cover your topic. When journalists
feature your material in their articles, you become editorial copy
rather than paid advertising. This is very powerful.
Landing book reviews is relatively inexpensive. You
have to send out (many, many) review copies of your books to gain
the coverage you seek…It’s well worth the time and effort,
especially when you ultimately create several information products
in the same field. This is part of the process of developing a network
of resources that will help to sell your products. PMA offers a
number of co-op marketing programs that can help you reach book
reviewers.
Love your Public Library. When you write how-to
books and other information products that interest the people at
large, public libraries are likely to purchase your book for their
collections. Remember, libraries strive to serve their communities
and when a book or other information product is likely to interest
the library’s members, the acquisition librarian will want
to add your book to the collection. A library book may circulate
20 times or more. This can lead to sales of your other information
products and services.
In my experience, libraries pay for the books they
order and they rarely return books to the publishers. But libraries
are facing budget constraints today, so it is important that your
information product be very useful to the library’s members,
be reasonably priced, and have the highest quality.
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