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In today’s ad-cluttered world, one powerful
way to get your message out and promote yourself and your business
is to write. This writing is a special format that provides valuable
information. The key is to develop your material such that you establish
credibility with your target customers (readers) and establish yourself
as a leader in your field. Through the quality and caliber of your
material you demonstrate your expertise and the readers draw the
conclusion that they should buy your products and services.
This special type of writing gives value
to your target customers. Often the material is how-to. You might
create a checklist or frequently asked questions (FAQs) write-up.
Or perhaps a short article that contains the 7 main criteria for
selecting an “X” where X is your main product.
For a sample, visit the Freebies section
of this Site and download the article 7 Merchandising Secrets
to Earning Big Profits at Events. Notice the type of writing
and the concepts featured, the format and the byline.
This type of writing uses the soft sell
approach. The main message is to give value to the reader and at
the same time promote the writer and the writer’s book, business,
organization, products, services, etc. The key is to create a brief
byline that mentions you, your organization or title of your book,
product or service, and lists your Web site URL.
Free or Fee? Many people offer this type
of material on their Web site in downloadable form for free as promotional
material—in other words as a promotion to generate goodwill
and connections with the target customers. Other people offer some
or all of these items for sale and this can become another profit
center for you and your company.
The key is to distribute your material—get
your material into the right people’s hands—your target
customers. You can distribute this material via your Web site in
downloadable form, via mail where a customer sends in a SASE (self-addressed
stamped envelope), or on location in your stores or offices.
For information on how to master this powerful promotion
technique, obtain my book, Promote Yourself & Your Business
with Writing and Publishing, click on the icons below.
 
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