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Now > Why Self-Publish
People self-publish for profit, fun and
to start a business. When you self-publish, your profit per product
is likely to be much higher than when another publisher publishes
your information products. So, why not self-publish and capture
the extra profit for yourself…
Case Study—What we learned.
In 1994, I self-published my book, Checkbook Management—A Guide
to Saving Money. Last Christmas, a number of years after publication,
a Barnes & Noble bookstore in Washington State ordered a copy
of this book. We made a profit of $3.23, for fielding a telephone
call and filling an order from existing inventory. Someone who I
never met and probably will never meet wanted information on how
to manage a checkbook. The person visited a bookstore, located my
book in the Books in Print database, and special ordered my book.
Perhaps the reader will visit our Web site and make additional purchases.
Outstanding! I realized I had achieved something special.
Super Benefits. One of the greatest
benefits of self-publishing is that you control ALL the rights
associated with your work. This means you can sell your work
over and over again to different people and in different formats
and make more money. You can sell the work in printed, audio, video
and digital format. Digital or electronic format may be the most
valuable class of rights today because of the Internet. The possibilities
are unlimited. You can sell your products year-in, year-out. It
takes only a fraction of the amount of time to revise an existing
work than to create a new one and the profits can be just as high
or even higher.
The second super benefit is that you
are your own boss. You call the shots and run your publishing
empire. While you maintain your day job (which is probably a wise
decision assuming that you need to earn a steady income right now),
you can start your publishing venture in your home in your spare
time. This gives you the ability to control your expenses and the
luxury and power to build your empire slowly and methodically. Start
small and master the business at your own pace. You can take advantage
of some tax benefits as well.
To manage and reduce your small business taxes,
and learn more about Joe Gelb’s book, Tax Accounting for
Small Business—How to Complete Form 1040C, click on the
icons below.
 
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